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Follow the money. Never take "science" at its word until you look into who makes money from the process, and who is threatened by a specific business sector's success. Knowing your business history is important to our very civilization's direction.

Are you ready to do your own research? At this point, I don't believe anybody! And no, I'm not really paranoid, I just have run into crooks, aggressive business strategists too often to believe that anyone has the public good at heart. "Eternal vigilence..." it still applies.



Ecological Biologist and Permaculturist, David Blume.

Solar Business Opportunities Growing in New Directions

Which solar business models unlock value of solar PV energy as it grows?

With solar electricity generating more than one terawatt-hour (one billion kilowatt hours) of electricity in the United States in 2010 and continuing to expand rapidly, the key question is, "How can companies best capture value as the industry grows?", said Michael Rogol, global PV analyst and CEO of Boston-based PHOTON Consulting.

Solar business  opportunities in installation, financing and related services

"The U.S. solar power sector is very profitable, but value is migrating from companies that manufacture toward companies that provide installation, financing and other services. As profit migrates, solar companies and utilities have at least seven models to capture value," said Rogol, during his presentation at the 2010 Solar Terawatt-hours Conference Series  in San Francisco.

Models to capture value in Solar Business Opportunities

  • Solar equipment and software engineering and manufacturing
  • Related equipment manufacturing such as sensors, monitors and regulators
  • Installation and maintenance of installed systems
  • Regulatory auditing - zoning, codes, renewable credits, etc .
  • Renewable Energy Credits
  • Equity investment opportunities
  • Sales, marketing and outreach about solar energy
  • Research, management and strategic consulting services
  • Financing of solar systems (residential, commercial and generation)
  • Tax incentives and rebates can add to bottom line profitability

Value Creation with Solar Energy

Strong value creation, including being low cost suppliers, agile traders, value-added service providers, system developers and bundlers of solar power with other technologies. For traditional electricity companies, the biggest challenge, Rogol noted, is to adjust their traditional businesses to create value from solar electricity.

Rogol showed how Solar Business Opportunities focusing on lower module prices are enabling swift growth in the North American solar market and how, as this occurs, profit within the sector is shifting downstream. The key to success, according to Rogol, is a strong, profitable business model capable of "unlocking value." He provided several key examples of strategies for strong value creation, including being

  • low-cost suppliers,
  • agile traders,
  • value-added service providers,
  • system developers and
  • bundlers of solar power with other technologies.

For traditional electricity companies, the biggest challenge, he noted, is to adjust their traditional businesses to create value from solar electricity.

Solar consultants model company, geographic and industry projections from the outside-in, cross checking company announcements with providers and buyers. Photon PV data consists of historical and five-year forward projections for price, volume, revenue, cost, operating profit, operating margin and demand for c-Si and thin film technologies.

"This is not the dot-com boom with easy access to capital. Alternative energy companies need to build profitable businesses largely on their own. To do this requires detailed understanding of changing solar power market dynamics and how the electricity sector is evolving across North America," said Rogol.

Electricity is becoming the energy source of choice for a greener economy because it is possible to generate and transport electricity without the greenhouse gas residuals of petroleum and coal based generation feedstocks.

To support companies as they assess strategic moves in solar power, PHOTON Consulting publishes three in-depth business research reports each year focused on

  • company risks,
  • market risks and
  • sector risks.

PHOTON Consulting's research reports provide solar companies at every step of the supply chain with the tools to make fact-based decisions in terms of price, volume and strategy. 

PHOTON Consulting is the largest dedicated solar energy research consultancy and is a leading supplier of in-depth research, management and strategic consulting services specific to the PV sector. With the deepest, broadest integrated coverage, PHOTON Consulting tracks the solar energy sector from feedstock to factory gate to end customer in every active and emerging market.

PHOTON Consulting is a robust source for research and analysis in solar power based on extensive research and data in the sector. For more information on PHOTON Consulting, visit the Company's website: http://www.photonconsulting.com.

The U.S. Department of Energy (DOE)  announced a milestone in U.S.-Israel cooperation on clean energy technology.

With financial support of DOE and the Israeli Ministry of National Infrastructures, the bilateral BIRD Foundation Energy Executive Committee has competitively selected four cooperative clean energy projects in the United States and Israel. This initiative will award up to $3.3 million in U.S.-Israel funding for these four projects.

The four projects selected for award help address critical shared bilateral energy-related goals, while focusing on commercializing DOE technologies. The BIRD Foundation will assist by attracting and incorporating private sector cost-sharing.

The four projects will leverage private sector cost-share for a total project value of $11.6 million:

  • HelioFocus Ltd., Ness Ziona, Israel and Capstone Turbine Corporation, Chatsworth, California have been selected for an award of up to $800,000. HelioFocus and Capstone Turbine Corporation will develop and commercialize a micro-turbine to produce electric power from concentrated solar energy. This project includes $2.1 million in private sector cost-share.
  • Motorola Israel Ltd., Tel Aviv, Israel and SmartSynch, Inc., Jackson, Mississippi have been selected for an award of up to $900,000. Motorola Israel and SmartSynch will collaborate in the development and commercialization of a platform to enable implementation of a Smart Grid energy management system. This project will integrate Home Area Network and Smart Grid network management software applications to give utilities greater control while allowing end-users the ability to monitor and control consumption. This project includes $2.8 million in private sector cost-share.
  • Tigo Energy, Kfar Saba, Israel and U.S. Architectural Glass and Aluminum Co., Inc., Alameda, California have been selected for an award of up to $900,000. This project will support the development and integration of a complete Building Integrated Photovoltaic (BIPV) system. The partnership will seek to overcome the cost, standardization, generation performance, visibility, and safety challenges that currently hinder large scale adoption of BIPV. This project includes $2.3 million in private sector cost-share.
  • TransBiodiesel Ltd., Shfar-Am, Israel and The Purolite Company, Bala Cynwyd, Pennsylvania have been selected for an award of up to $700,000. This project seeks to design a biocatalyst comprised of methanol-resistant lipase immobilized on a cost-effective resin for the production of biodiesel at commercial scales. Lipase biocatalysts offer significant advantages over traditional catalysts used for biodiesel production including lifecycle efficiency gains and consistent product quality, but are currently high-cost and suffer from short operation life-time as they are degraded during the biodiesel production process. This project includes $1.2 million in private sector cost-share.

The projects are expected to begin in 2010.

BIRD Foundation (www.birdf.com)

The BIRD (Binational Industrial Research and Development) Foundation works to encourage cooperation between Israeli and American companies in the various areas of technology, and provides assistance in locating strategic partners from both countries for developing joint products.

During its 32 years, the BIRD Foundation has invested in more than 800 projects, which have yielded direct and indirect revenues of about $8 billion.

The BIRD Foundation supports projects without receiving any rights in the participating companies or in the project itself. The financial assistance is repaid as royalties from sales. The Foundation provides support of up to 50% of a project's budget, beginning with R&D and ending with the initial stages of sales and marketing. The Foundation shares the risk and does not demand that the investment be repaid if the project fails to reach the sales stage.

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